Video Games

When videogames are distributed around the world, having a fast, efficient method for producing and managing localized versions of manuals, packaging and marketing material is a must. This industry’s product packaging requirements for text in multiple languages within a single layout is a challenging design consideration with a correspondingly onerous approvals process.

Our software manages complex approvals workflows. For any single territory, multiple approvers are typically required to ensure that all aspects of the artwork fulfil the needs of the business. These include legal, corporate branding, product marketing, regulatory and other requirements. The integration of multiple languages brings an added level of complexity to the process. Our collaboration software enables these complex workflows to be managed efficiently, reducing time-to-market.

Our software creates print-ready artwork. The output from our systems is data files that can be delivered directly to a printer, streamlining the pre-media process.

We are working with some of the biggest names in the videogame industry as their packaging localization partner, producing multi-lingual artwork quickly and cost effectively.

Is your production run using Excel and email?

From working with many publishers we have encountered the same scenario almost everywhere we go – production operations are being run by maintaining complex spreadsheets containing text and translations and passing these back and forth between many territory offices using email. Sound familiar? If so, like many of the companies we have helped already, you will know only too well the many problems that this brings. Version control is a nightmare. Keeping the international product teams in the loop is hard to do without bombarding everyone with emails – and your staff probably arrive at the office with the prospect of facing hundreds of messages in their inboxes every day.

We have created a Translation Management System and a Media Adaptation Tool that work seamlessly together to localize product packaging and marketing campaign elements into any language. Our TMS plays a proactive role in your workflow, ensuring that materials are directed precisely to those that require then, providing up-to-the-minute management information and notifications that minimise the amount of email traffic. By centralizing the information in a secure, web-accessible system means that you’ll no longer need to maintain and circulate those complicated spreadsheets.

To find out how ZOO can help you manage your international product development more efficiently, saving time and cost, please contact us.